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Welcome to Episode 18 of the Mortgages Made Easy Podcast! In this episode, your host Dave Steinberg is joined by a special guest, Brittany Hodak, the renowned author of the book "Creating Superfans." Brittany is an expert in cultivating enthusiastic advocates for brands, products, and services. Together, they explore the concept of superfans and how they can revolutionize your business.
Connect with Brittany at https://brittanyhodak.com/
Brittany introduces her three-part definition of a superfan, providing valuable insights that can help businesses thrive:
1. Customer or Stakeholder: While an individual can have a deep affinity for your brand even before becoming a customer, the true power of advocacy emerges after a meaningful transaction occurs. Superfans are not only customers but also stakeholders who believe in and champion your brand.
2. Delighted by their Experience: The experience customers have with your brand is a crucial competitive advantage. When you consistently provide exceptional experiences that exceed expectations, it becomes a differentiating factor that sets your brand apart from competitors. This unique experience becomes difficult to replicate.
3. Advocating on Your Behalf: Superfans are created when your brand is so exceptional that people can't resist talking about it. In today's hyperconnected world, remarkable products, services, and experiences have a way of spreading rapidly through word-of-mouth and social media. By delivering remarkable experiences, you can harness the power of advocacy and turn customers into passionate advocates for your brand.
During the episode, Dave and Brittany discuss practical strategies for building and nurturing superfans. They explore various techniques to enhance customer experiences, develop loyalty programs, and leverage the power of social media to amplify positive word-of-mouth.
As a listener, you'll gain valuable insights into how to create superfans for your own mortgage business. Discover the significance of providing exceptional service and fostering a customer-centric approach to drive brand loyalty and generate organic referrals.
Make sure to tune in to Episode 18 of the Mortgages Made Easy Podcast to learn from Brittany Hodak's expertise in cultivating superfans. Whether you're a mortgage professional, real estate agent, or business owner in any industry, this episode will equip you with actionable strategies to transform customers into raving superfans.
To access this episode and catch up on previous ones, visit http://www.MortgagesMadeEasyPodcast.com. Remember to stay informed and inspired as you embark on your journey to create a remarkable customer experience.
The Mortgages Made Easy Podcast is proudly brought to you by Summit Funding, a trusted name in the mortgage industry. For more information about Summit Funding and their services, visit www.SummitFunding.com. Summit Funding is a registered mortgage broker and licensed correspondent mortgage lender, offering loans provided by third-party lenders in compliance with state regulations.
Disclaimer: The information provided in this podcast is intended for educational purposes only and should not be relied upon for any other purpose. Dave Steinberg, NMLS #67325, serves as the Mortgage Broker for Summit Funding, ensuring a high standard of professionalism and expertise. To connect with Dave and learn more about his services, you can reach him at the provided contact information.
Don't miss Episode 18, where Brittany Hodak shares her valuable insights on creating superfans. Tune in and unlock the secrets to building a loyal customer base that will drive your business to new heights.
Dave Steinberg NMLS: #67325 Mortgage Broker Summit Funding
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Connect with me:
Office: 718.575.1166
Email: dave@summitfunding.com
https://summitfunding.com
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Summit Funding | Registered Mortgage Broker (NMLS #52081) New York State Department of Financial Services
7030 137 Street, Kew Gardens Hills, NY 11367
Summit Funding | Licensed Correspondent Mortgage Lender (NMLS #301151) New Jersey Department of Banking and Insurance
Summit Funding Inc., Your Mortgage Professionals Licensed Mortgage Broker (NMLS #84943) | State of Connecticut Department of Banking
Summit Funding, Your Mortgage Professionals, Inc. Licensed Mortgage Broker (NMLS #84943) | Florida Office of Financial Regulation
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